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Cemetery Plots for Sale? There is No Magic Selling Button to Push.
Part 2; Cemetery Plots for Sale,
how they really get bought and sold.
You might ask
if this is true then why isn’t every cemetery plot put on the market
sold immediately? If the need is so great buyers should be coming out of
the walls to scoop up the plots the minute they hit the market. Why
don’t they?
Why
don’t they? The answer is simple. The Buyer doesn’t know he needs to
buy or what to buy until he or she actually has to do it and then must
make the purchase in generally a single day or less. This moment of
clarity for a buyer comes suddenly and, generally, unexpectedly in a
sledgehammer jolt to both his and her emotional and physical being.
Remember, this moment of purchase has just been preceded by, him or her
being told a loved one is dead and a funeral and burial final arrangements
must be undertaken, right now.
This is
not an isolated or unusual situation in the cemetery plots for sale
marketplace. It is the norm. 80% of all cemetery plots and gravesites are
sold this way and until the sellers understand what this marketing and
selling fact means, they will continue to ask the question like the naïve
seller asked in the opening passages of this article.
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If a
seller can grasp the above fact of the cemetery plot-selling marketplace
they then may be in a position to intelligently approach how they can
sell. The real kicker about all this is that, although most sellers may
not like the wait that may be involved, most will see a substantial gain
in the actual value they will get for the property they are selling.
Most
cemetery property doubles every eight years in value and for owners of
property more than ten years this means the price will be substantially
higher than the amount they spent originally. It isn’t an investment, in
the strict sense of the word, as most people don’t buy cemetery property
to sell at a profit but rather to fulfill an obligation to the family to
take care of this most difficult of tasks so others aren’t burdened with
it. Despite this, however, the facts of the matter and the economic
realities of cemetery property sales indicate such an increase in value
and selling price will inevitably be there.
The
bottom line for sellers is that they have to be visible all the time. They
have to have some organization that will push their property whenever the
opportunity for a sale comes up, when a buyer has to buy.
[Click
for Part 3]
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